Customized Brand Solutions

We offer customized solutions to meet the needs of your business. From our own customized THRIVE® lubricants brand, to all major oil brands, we make it easy to find a solution to meet your business goals.

U.S. Lubricants blends and markets THRIVE lubricants, one of the highest quality and most comprehensive lubricant lines available. Along with our sister division, U.S. AutoForce, we distribute national brands across the upper Midwest*, including Valvoline, Petro-Canada, Castrol, Motorcraft, Kendall, Phillips 66, Zerex and Johnsen’s. *Note that some brands in some product categories may not be available in all locations, please check with your sales representative or contact our Customer Service team at (800) 490-4900.

Brands Featured Image

Our Brand

thrive logo
thrive logo

U.S. Lubricants blends and markets THRIVE lubricants, one of the highest quality and most comprehensive lubricant lines available. We are a leading supplier of lubricants to automotive dealerships, repair shops, quick lubes, and tire centers, as well as to commercial fleets.

We also supply a wide range of heavy duty lubricants for mobile and stationary equipment in agricultural, railroad, construction, forestry, mining, as well as military and marine applications. In addition, we supply a comprehensive range of industrial and metalworking lubricants to leading OEMs, manufacturing plants, machining centers, and other metalworking operations.

States We Serve: Wisconsin, Michigan, Minnesota, Eastern North Dakota, South Dakota, Nebraska, Colorado, Kansas, Missouri, Illinois, Indiana, and Texas

Learn About THRIVE Lubricants

Brand Partners


Since the very beginning, Valvoline scientists have been innovating, creating, and reinventing formulas for racing, high-mileage, and synthetic motor oils. That’s over 150 years of brand equity—and the power of the Valvoline brand will help you build confidence and trust with your consumers. Our robust partnerships keep our brand top of mind for consumers and drive quality perception for installers who feature Valvoline in their businesses.

Valvoline provides installers with a portfolio of premium products developed to exceed today’s industry standards and crafted specifically for your business. Valvoline’s automotive experts are always innovating and pushing boundaries, preparing our partners for the future while offering world class marketing programs to help drive your business!

States We Serve: Eastern North Dakota, Minnesota, Wisconsin, South Dakota, Nebraska, and Iowa

Learn About Valvoline

petro canada lubricants
petro canada lubricants

Petro-Canada Lubricants products maximize equipment performance in sectors including construction, heavy-duty fleet, mining, forestry, and general manufacturing. HollyFrontier Lubricants and Specialties experts formulate thousands of high-quality products every day, ranging from heavy-duty engine oils, hydraulic fluids and automatic transmission fluids, to gear oils and greases.

HFLS offers various programs, such as the DURON challenge, to help prove the performance of Petro-Canada Lubricants products. DURON challenges are backed by Petro-Canada Lubricants’ no-nonsense warranty and have boasted a high conversion rate among operators.

States We Serve: Wisconsin

Learn About Petro-Canada


Motorcraft® is the recommended parts brand for all Ford and Lincoln vehicles. Motorcraft features a two-year unlimited mileage warranty, limited labor included*, and no commercial exceptions.

*Limited labor costs. See seller for a copy of the limited warranty. Do-it-yourself customers are not eligible for labor reimbursement.

States We Serve: Eastern North Dakota, South Dakota, Nebraska, Iowa, Minnesota, and Wisconsin

Learn About Motorcraft®


Johnsen’s has been a leader in the automotive aftermarket car care business since 1928. Starting with packaging brake fluid, Johnsen’s has always been there to answer the needs of the consumer. Johnsen’s is a leader in responding to the changing needs of the automotive aftermarket with many innovations over the years. Johnsen’s offers a complete line of automotive fluids, aerosol products, and mobile air conditioning products.

States We Serve: Wisconsin, Michigan, Minnesota, Eastern North Dakota, South Dakota, Nebraska, Kansas, Missouri, Illinois, Indiana, and Texas

Learn About Johnsen's


Castrol is home to some of the world’s leading motor oil brands, including Castrol EDGE, Castrol EDGE Euro Car, Castrol GTX and Castrol GTX MAGNATEC.  Whatever car you drive, foreign or domestic, and whatever the manufacturer’s specification, there is a Castrol motor oil that has been created by our Liquid Engineers to provide the best possible protection for your car’s engine. That’s a fact whether you want conventional motor oil, semi synthetic or full synthetic.

Learn About Castrol


Support Services

While lubricants account for a large portion of our Intelligent Lubrication Solutions® promise, we also offer customized solutions to meet your goals, share industry knowledge, and provide a wide variety of support services. Our expert sales team has over 275+ years of combined experience and will provide you with brand options to accelerate your bottom line and choose a program that is right for you.